The Pivotal logo
Our logo represents a bridge between science and humanity, between the rational and the emotional. The fingerprint represents science, whilst also recognising that each person is unique.
Marketing must understand the individuals that together make up the target market.
But the fingerprint also depicts a head, seat of thinking, emotion, and again, individuality. It is the job of market research (depicted by the ‘o’ in Pivotal focusing like a magnifying glass over the centre of the brain) to understand the emotions and thoughts that help determine behaviour, developing insights that lead to successful business strategies.